Albert Heijn big winner in the Netherlands, Jumbo and Lidl lose market share

Market leader Albert Heijn gained 1.3 % in market share in the Netherlands last year, to reach 37 %. Challenger Jumbo and discounter Lidl saw their market share drop.

Thanks to acquisitions

Albert Heijn closed what it said was an “exceptional” year with a 37 % market share, up 1.3 % on 2021. That growth was largely due to store openings and the acquisition of regional supermarket chain Deen: the market leader opened 15 supermarkets and 89 AH To Go convenience stores in the Netherlands last year, ending the year 1154 stores.