RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Companies America TodayCool InvestmentsMS Mode
  • Topics Financial results
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Strong growth for America Today and MS Mode

icon
Fashion2 November, 2022
Shutterstock.com

America Today and MS Mode, the two fashion chains of retail group Cool Investments, had a strong 2021: nice sales growth led to profits. For 2022, the retailer remains cautious: after all, the year started difficult.

Major uncertainties

Despite the impact of lockdowns in the Netherlands, both fashion chains were able to boost sales significantly in 2021, Cool Investments reported in its financial report. MS Mode saw sales rise from EUR 96.4 to 109.5 million. In the physical shops, turnover rose from 71.4 to 78.1 million euros, online it went from 24.8 to 31.4 million euros. At America Today, sales went from 55.8 to 58.4 million euros. In the physical shops, sales rose from 32.5 to 36.2 million euros, but online sales fell from 23.2 to 22.2 million euros. That growth performance also led to positive ebitda. In 2020, the group still posted a loss.

This year, both retail chains experienced a difficult start. MS Mode did recover from March, but America Today remains behind budget: inflation has a bigger impact on this chain’s target market, it seems. Cool Investments still expects growth in its physical shops – and slightly slower also online – but points to major uncertainties due to the war in Ukraine, the tight labour market, rising commodity prices and supply problems.

More omnichannel

CEO Dennis Mok wants to define the positioning of both brands even more clearly, stating “America Today and MS Mode will become even more omnichannel retailers, more data-driven and more flexible”.

America Today sells American-inspired fashion from brands such as Eastpak, Levi Strauss and Wrangler and currently has more than 70 stores and online shops in the Netherlands, Belgium and Germany. MS Mode, the specialist in plus-size fashion, has more than 220 shops in the Netherlands, Belgium, France and Spain.

More on Fashion
See more
  • icon
    Fashion16 May, 2025
    Belgian fashion retailers CKS and Mayerline launch in the Netherlands

    Claes Retail Group (CRG), the Belgian company above fashion brands like JBC, is celebrating its fiftieth anniversary with its best operating result in eight years. Moreover, the retailer has just opened a first Dutch store for its brands CKS and Mayerline.

  • icon
    Fashion15 May, 2025
    New owner for ailing Foot Locker

    Sports retailer Dick’s Sporting Goods wants to take over its ailing competitor Foot Locker, which is struggling with disappointing figures and impending import tariffs.

  • icon
    Fashion14 May, 2025
    Dior leaks customer data in cyber attack

    Dior is the latest victim in a series of cyber attacks on retailers. On 7 May, the fashion house discovered that an “unauthorised third party” had gained access to a customer database in China.

Events
  • 19
    Jun
    CATEGORY MANAGEMENT CONGRESS 2025
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
Most read
  • icon
    Fashion7 May, 2025
    Zalando enters Luxembourg market with dedicated webshop and app
  • icon
    Fashion6 May, 2025
    Zalando confirms forecasts after excellent first quarter
  • icon
    Fashion5 May, 2025
    Zara plans world’s biggest store in Antwerp
  • icon
    Leisure13 May, 2025
    Decathlon opens running shop in Bordeaux
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT