[Interview] Joachim Rubin (LolaLiza): “No fast fashion, but smart fashion”

After a strong 2022, Belgian fashion retailer LolaLiza wants to expand abroad through wholesale and marketplaces. Online is the ‘place to be’, CEO Joachim Rubin says, proudly highlighting the company’s great agility.

Strong results

2022 was an excellent year for LolaLiza: sales crossed the threshold of 100 million euros, with which the company improved on its pre-pandemic sales. “All our ratios are positive and definitely in line with or better than the market. Our company has little debt, has never been healthier and is brimming with ambition.”