RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Pauline Neerman
In this article
  • Companies Adidas
  • Topics Marketing
  • Geography Germany
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Adidas secretly makes up again with Ye

icon
Fashion1 March, 2023
DedMityay / Shutterstock.com

A few months after the break-up, Adidas seems to have secretly made up with rapper Kanye ‘Ye’ West. They have agreed to sell the remaining Yeezy stock after all.

Painful for both

The split between Adidas and Ye late last year came at great cost to both parties. After the rapper repeatedly made racist and anti-Semitic, the sports brand sacked him. Immediately afterwards, Ye tumbled out of Forbes’ billionaire list, deprived of the huge success of his Yeezy product line.

However, Adidas also felt the consequences of the break-up: it was calculated that the move could cost the brand more than a billion dollars in unsold stock and destruction costs. The label’s share price and credit rating abruptly plummeted.

Clearance sale after all

Now a compromise is said to have been found: there will be no new collaboration or products, but the remaining Yeezy products will go on sale again. Various media outlets report that Adidas will be allowed to continue releasing and promoting the existing designs, but the collection will not be continued.

There is reportedly some 500 million dollars of remaining stock, which the brand can still monetise this way. The deal would also save Adidas from its projected loss this financial year. However, it means that the company ends up in a difficult position: for the brand’s reputation, it is best to dispose of the remaining stock as quietly and unnoticed as possible. On the other hand, the ‘limited edition’ sneakers may well become sought-after (and pricey) collectors’ items.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

A few months after the break-up, Adidas seems to have secretly made up with Ye, rapper Kanye West. There is a new agreement to sell the remaining Yeezy stock after all.

More on Fashion
See more
  • icon
    Fashion24 March, 2023
    Galeria appoint Olivier van den Bossche as CEO

    The ailing department store group Galeria Karstadt Kaufhof has appointed Olivier van den Bossche as its new CEO. The Belgian, who has some history with constituents of the merger group, now has to lead the chain back to growth.

  • icon
    Fashion24 March, 2023
    Nike sees sales soar, but stocks sink margins

    Nike recorded an impressive 14 % sales growth in the past quarter, even though large stocks are eating away at its margins. The trainer giant says 2023 will be "volatile", but that it is prepared for that.

  • icon
    Fashion21 March, 2023
    Dutch Scotch & Soda files for bankruptcy

    Dutch fashion label Scotch & Soda has filed for bankruptcy for its domestic stores. Owner Sun Capital cites "serious cash flow problems" as the reason. The 200 shops the chain has outside of the Netherlands are not affected (yet).

Events
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Fashion3 March, 2023
    LVMH eager for luxury merger with Richemont
  • icon
    Fashion15 March, 2023
    Zara increases its competitive edge over H&M
  • icon
    Food7 March, 2023
    Delhaize to sell all Belgian stores
  • icon
    Food9 March, 2023
    Week-long strike at Belgian Delhaize stores
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT