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Written by Yoni Van Looveren
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Henkel profits from emerging markets

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Beauty/Care10 May, 2013

Western Europe in the red

Henkel is depending more and more on emerging
countries, as the quarterly results of the German company – famous for brands such as Pritt, Persil and Schwarzkopf – show. The demand for detergents,
cosmetics and glues of the German company rose autonomously by 8.2%.

 

Especially in the regions Africa-Middle East
(+18.2%) and in Eastern Europe (+7.3%)
the organic growth was impressive. Latin
America (+4.5%) and Asia-Pacific Ocean (+1.3%) also grew, but Western Europe (-1%) and North America (-0.4%) took a turn for the worse.

 

Despite the large weight of those last two
regions in the company, company sales of Henkel did rise slightly by 0.6% to 4.03
billion euro. Organically (not including exchange rate effects) there even was a
rise in sales of 2.5%. The operating profit climbed by 8.9% to 600 million
euro, net profits rose from 361 to 393 million euro.

 

Glues department is suffering

Especially the bad results of the glues department,
with brands such as Pritt and Loctite, stand out: that activity (worth half of
company sales) declined by 1.2%, “a consequence of the lower than expected
demand of mainly big industrial customers”, said CEO Kasper Rorsted.

 

Better figures were shown at Laundry & Home
Care
(e.g. Persil) and the branch Beauty Care (e.g. Schwarzkopf, Syoss…): their
sales rose organically by 8% and 4%.

 

CEO Rorsted is especially pleased the company
has succeeded in improving the profitability of all business activities. He
maintains his prediction for 2013: an autonomous rise in sales between 3 and
5%, despite a difficult global economic context. He is convinced the industrial
demand will pick up in the second half of the year.

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Western Europe in the red Henkel is depending more and more on emerging countries, as the quarterly results of the German company – famous for brands such as Pritt, Persil and Schwarzkopf – show. The demand for detergents, cosmetics and glues of the German company rose autonomously by 8.2%.   Especially in the regions Africa-Middle East (+18.2%) and in Eastern Europe (+7.3%) the organic growth was impressive. Latin America (+4.5%) and Asia-Pacific Ocean (+1.3%) also grew, but Western Europe (-1%) and North America (-0.4%) took a turn for the worse.   Despite the large weight of those last two regions...

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