Facebook is adding Shops to WhatsApp and its second-hand marketplace. Traders and brands can now also set up a mobile webshop. Augmented reality and visual search are also being introduced.
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Lidl is experimenting with customer service through Whatsapp, which allows customers to quickly reach out to an employee when they have questions. During the first Covid wave, shoppers could already check the business of the stores using Whatsapp.
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WhatsApp is adding a virtual shopping basket to the app. This feature allows users to buy multiple items at once from merchants who offer products through the app.
Facebook subsidiary WhatsApp expands its options for businesses: while some retailers already let customers order via the messaging app, buying via WhatsApp will soon become an official option.
Superama, a subsidiary of Walmart Mexico, has started to deliver groceries through instant messaging service WhatsApp.
Suitsupply has faith in the power of WhatsApp and its Chinese equivalent, WeChat. Both could be an exclusive sales channel, according to marketing director Martijn van der Zee during his E-Commerce Live! panel talk in Amsterdam.