Following Nike's most recent example, Ikea too has withdrawn from Amazon's marketplace. Some analysts see this as a very smart decision, others point to its dangers...
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American sportswear brand Nike is no longer selling its products on Amazon. This brings to an end a pilot that lasted no less than two years. "Nike does not need Amazon", analysts agreed approvingly.
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Early next year, Mark Parker will resign as CEO of sports brand Nike. He will be succeeded by John Donahoe, currently CEO at Paypal and former CEO of eBay.
Sports brand Nike exceeded all expectations in its latest quarter: especially in China, the sports manufacturer sold significantly more, pushing its share price to a record height.
Sports brand Nike has launched a subscription for kids' sneakers in the United States, trying to increase convenience for parents... but it is also an attempt to secure some market share.
Nike will be adding a tool to its app that uses AR to scan and measure your feet in order to suggest the best shoe size. The American company now considers itself to be more of a tech company than a sports brand.
A few female former employees have sued American sports brand Nike, claiming they have received lower wages than male colleagues and they have suffered inappropriate behaviour.
American sports brand Nike experienced a 7% third quarter turnover increase, but its American results dropped compared to the year before.
Nike targets women: the shoe manufacturer wants to double down on female “sneakerheads”, fans of sports shoes, hoping to nearly double its turnover with women by 2020.
Lifestyle brand Nike generated an 8.6 billion dollar (7.3 billion euro) second quarter turnover, 5 % more than last year’s second quarter. North American turnover is still under pressure however.
"Anyone who does not differentiate, will lose out”, is Nike CEO Mark Parkers’ message to retailers. The sports brand wants to focus more on its own sales channels and will therefore make cuts in its distribution network.
American sports brand Nike has achieved a higher-than-expected turnover in its fiscal year 2017, thanks to increased demand in Western Europe, China and several emerging markets.
The possible Amazon – Nike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.
Nike wants to trim down, saying goodbye to 2 % of its staff. It has 70,700 employees worldwide, which means about 1,400 jobs will be cut.
A week after Brussels targeted American clothing brand Guess, Nike, Universal Studios and Sanrio are now also being examined. They all may have breached the European Union’s regulations regarding sales across borders and online sales.
In the third quarter of its broken fiscal year, American sports brand Nike has performed very well in Asia and posted an overall 5 % growth, even though it failed to live up to analysts’ expectations.