Food
In order to become a global brand, Lotus Bakeries is replacing the name ‘speculoos’ on its packaging with the more international brand Biscoff. A decision that the company quickly had to nuance after a small media storm in its Belgian home market...
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Starting in 2019, Lotus Bakeries will manufacture Bear’s fruit snacks itself. The Belgian cookie manufacturer signed a deal with South African Grassroots, which will result in a new factory in 2019.