Food
It will not be easy for food retailers to beat the record figures they recorded in the corona year 2020, but in any case, the pandemic has amplified some trends that will determine the food sector this year and in the years to come. An analysis.
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HelloFresh has set its sights on Japan: the meal-kit delivery company is looking for a managing director there. In the meantime, the company also hopes to start selling sandwiches and wine in the Benelux.
HelloFresh can no longer keep up in Germany. Demand has exploded to such an extent that the mealbox provider is bribing customers to cancel their weekly order: those who cancel will receive ten euros.
Meal kit supplier HelloFresh acquires Factor75, a company specialising in healthy ready meals, in the United States.
With a deep-frozen alternative to the well-known chilled meal boxes, Ghent-based startup Mealhero wants to conquer more European countries in addition to Belgium and the Netherlands. New investors are injecting 2.5 million euros into the company.
A crisis always has winners and losers and it is clear that HelloFresh is in the winning camp. Helped by the corona pandemic, the mealbox supplier continues its dizzying growth trajectory undisturbed.
HelloFresh is raising its forecast for the fourth time this financial year. Turnover will easily double this year, according to the mealbox delivery service.
The lockdown measures against the coronavirus proved to be a blessing for meal supplier HelloFresh: in the second quarter just as in the first, demand for meal boxes increased sharply.
HelloFresh has increased its first quarter outlook: the meal box delivery company sees a huge increase in demand, as the corona crisis inspires more people to cook at home.
Meal kit delivery company HelloFresh is continuing its strong growth. In the third quarter, sales once again rose sharply and the company claims that it is on track to be break-even for the full year.
General
German start-up investor Rocket Internet did surprisingly well in the first half of the year. For the first time, profits rose above half a billion euros.
Current COO Pauwel Wiertsema will be the new CEO of HelloFresh Benelux, starting in September. He succeeds Maartje Frederiks, who leaves the meal box delivering company after eight years.
Rocket Internet is going to sell its complete remaining stake in HelloFresh. Earlier this year, the Germans had already sold a part of the meal box delivery company.
During the first quarter of 2019, meal delivery service HelloFresh saw a strong increase in both its number of customers (+ 32 %) and its turnover (+ 42 %). However, the company is still struggling to become profitable.
Turnover for mealbox manufacturer HelloFresh went beyond expectations in 2018. Margins improved as well, but still the company is loss-making.
Even though HelloFresh had promised to be out of the red before the end of the year, the meal box provider now chooses new investments over achieving that result. Strong results make the company go for a further American growth.
