Online sales for “fast moving consumer goods” have grown 26 % in 2016 and now represent 35 % of its total global turnover growth.
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Growth in the FMCG market has a clear path: increase your penetration. Colgate, Nivea, Dove and Vim have achieved that the most on a global scale: they continuously expand their reach to new markets.
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Kantar Worldpanel has published its top 50 of most popular global brands for the fifth time. Unilever dominates the list, but Coca-Cola still easily holds onto its first place, followed by Colgate and Lifebuoy.
European consumer spending on food, drinks and care products barely grew 0.2 % in the first quarter of 2017. A late Easter had something to do with that, but the continued low inflation numbers also had their effect.
Danish online marketplace for FMCG brands Shobr is diligently working on its international expansion, with the Netherlands as its first foreign market. Are brand manufacturers trying to bypass the supermarket?
Amazon means business when it comes to the food industry. Brand manufacturers are invited to circumvent the supermarket and service the consumer directly. Well, not entirely directly, but through Amazon and its conditions are razor-sharp.
In the third quarter of 2016, European consumer spending on daily purchases like food, drinks and beauty care products only grew slightly. In Belgium and the Netherlands rising prices compensated for a drop in volume, but in the UK both went down.
eCommerce is only a niche in the food industry, but it has boundless potential. Online customers are also better offline customers: they spend more in stores and are more loyal, something Albert Heijn knows all too well.
Local FMCG (fast-moving consumer goods) brands are growing faster than their multinational competitors. Coca-Cola is still the most popular brand in the world, but Colgate is the only one with a worldwide market penetration exceeding 50 %.
During the first quarter of 2016, European FMCG (fast-moving consumer goods) experienced their slowest price growth in 6 years' time according to Nielsen's report.
European food retailers are facing three radical changes: hypermarkets are under a lot of pressure, discounters are surging and eCommerce's growth is speeding up. Name brands have to act quickly to guarantee their future existence, according to a Bain & Company report.