Diesel | RetailDetail


Diesel opens very own counterfeit store

Italian fashion brand Diesel has found a playful way to combat counterfeit brands. It opened a boutique in New York that sells “counterfeit” clothing called Deisel.

Stable results for Italian fashion group OTB

Italian fashion group OTB, which owns brands like Diesel, Viktor&Rolf and Maison Margiela, performed almost identically in 2016 compared to 2015. Its flagship brand Diesel underperformed, but its premium brands were able to offset Diesel's weaker performance.