Spirits producer Diageo has seen its full-year profits halved due to the Covid-19 crisis and had to lower the value of its brand portfolio (including Guinness, Johnny Walker and Smirnoff) by 1.5 billion euros.
» Read more
Liquor holding Diageo, best known for its Johnnie Walker, Smirnoff and Gordon’s brands, has achieved a 4.2 % turnover increase in the past six months. However, the exchange rates impacted the British company, nullifying much of its growth.
» Read more
British liquor group Diageo has paid 700 million dollars (about 620 million euro) for George Clooney’s premium tequila brand Casamigos and that could rise to 1 billion dollars.
Amazon entered a collaboration with liquor manufacturer Diageo to create several “shoppable” videos revolving around cocktails based on liquors like Captain Morgan and Smirnoff.
Liquor and beer group Diageo's profit and turnover grew in the first half of its broken fiscal year, thanks to higher prices and a weaker British pound.
Not everyone is drinking gin & tonic this summer. Whisky is become very popular again and is even appealing to younger audiences now. Diageo Benelux country manager, Dirk van Ham, said it pays off to invest and innovate.
In its past fiscal year (which ended in June), British liquor manufacturer Diageo sold about as much liquor as it did last year. Particularly, increased North American demand helped to keep things level.
Jose Cuervo, the global number 1 in the tequila market, is preparing an IPO (initial public offering), planned for the third quarter and estimated to generate about 1 billion dollars.
Over the first half of the year, drink manufacturer Diageo's profit turned out lower than expected. Guinness' parent company blames it mostly on the weaker Euro.