Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.
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Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.
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The world’s largest beer brewer, AB InBev, managed to develop a nutritious, fiber-rich breakfast drink, created from the dry grain leftovers from the beer manufacturing process. The entire product was developed in Louvain.
Beer giant AB InBev has introduced a new technique to become more environmentally friendly when brewing beer, which should lower its carbon emissions worldwide by 5 %. It will also share that technology with smaller breweries in the future.
A strong fourth quarter helped AB InBev improve its annual turnover by 5.1 % to 56.44 billion dollars (46.3 billion euro). Following a 2 % volume drop in 2016, it now had a 0.2 % increase.
AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.
Beer will become data to AB InBev: the world’s largest beer brewery group is acquiring companies to gain insights into big data. The group wants to know everything about beer drinkers and their habits in order to keep growing.
AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.
Aldi can sell its own beer Buval in the original red can again, even though there is no denying it looks very much like a can of Jupiler. AB InBev had filed a court case in 2015, but the ruling is that the discounter is not in the wrong.
Brewery AB InBev opened a new brewery in China, which will produce 1.5 tons of beer. It will be the company’s largest Asian brewery and the company’s goal is to take full advantage of the growing Chinese middle-class.
Beer brewer AB InBev failed to live up to expectations in its third quarter. Analysts had expected a small volume increase, but the Belgian-Brazilian company had to accept a loss.
Belgian-Brazilian brewing giant AB InBev will double down on its efforts to market its American Goose Island beers in Belgium. They were launched about a year ago, but need to gain more visibility in bars now.
For the first time in 18 months, Belgian-Brazilian brewer AB InBev managed to grow its sales volumes. South African success, a new market following its SABMiller acquisition, was part of the reason.
AB InBev acquired Hiball, a relatively small organic energy drink manufacturer. The company also has its own brand of sparkling waters and sodas.
AB InBev is looking for a buyer for its German beer brands Hasseröder and Diebels. The Belgian beer giant hopes to attract about 200 million euro for both brands.
“The beer market has never been as interesting as it is now”, AB InBev’s sales director off-trade Benoit Bronckart said. There is a positive vibe in the beer industry and the brewer has embraced diversity more than ever.