The Australian version of Airbnb and IKEA have come up with a stunt, allowing people to spend the night at IKEA. It is a temporary promotion designed for a contest.
Three rooms available
Airbnb has three rooms available in the Tempe IKEA at New South Wales in Australia. A night will only cost 11 AUS dollars (7.72 euro) and people can choose one of three rooms. Interested people have to register at Airbnb and whoever wins will be able to sleep at IKEA for a night.
The three rooms have a separate theme each: rustic, modern and urban. Whoever registers, agrees to a special wake-up ritual and to being part of a media event.
Airbnb is an American website which allows people to offer a place to sleep. TPG Capital has invested 450million dollars into the company in April.