Roche Bobois expands into Romania | RetailDetail

Roche Bobois expands into Romania

Roche Bobois expands into Romania

French furniture chain Roche Bobois has just opened its first store in the Romanian capital, Bucharest. It will open about 15 new stores abroad in 2015, in locations like Cape Town, Hong Kong and Guatemala City.

Bucharest, "Little Paris"

"Romania and France has close cultural bonds, which are displayed in our architecture. I am glad to see that Roche Bobois strengthens the ties on a design and decoration level. This way, Bucharest reinforces its nickname: Little Paris", Gilles Bonan said. He is the CEO of the company, which is still controlled (for 60 %) by the Roche and Chouchan families.

 

Right in the heart of Bucharest's historical district, Roche Bobois' showroom will benefit from a lot of visibility and its two collections (Les Contemporains and les Nouveaux Classiques) will be displayed on 500 sqm, all located on a single floor.

 

Roche Bobois manages more than 50 % of its 409 million euro turnover in 2014 abroad (55 % to be exact). France is its largest market, but the United States - with a 5 % turnover increase in 2014, is now its second largest market. This turnover increase has also helped the company evade the slump in the furniture sector.

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