Ikea organizes hide-and-seek game for adults

Ikea organizes hide-and-seek game for adults

Anyone visiting Ikea in Wilrijk (near Antwerp, Belgium) today, may have been surprised to see that plenty of visitors were playing hide-and-seek.

Bucket list for twentysomethings

29 year old Elise De Rijck wanted to do 30 things before she turned 30 and playing hide-and-seek in an Ikea store was one of them. Her idea gained a lot of traction through Facebook, which resulted in a huge hide-and-seek in Ikea Wilrijk.

 

The complete version of this Belgian retail story can be found in the Dutch version or the French version of RetailDetail.be.

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