Habitat launches two now store concepts

Habitat launches two now store concepts

British design chain Habitat is to roll out two new store concepts and focus on international expansion. With these two moves, French-owned Habitat hopes to turn its back on two meagre decades.

Two new concepts and international expansion

The chain will launch Habitat Pure and Habitat Bedding in France: the former is focused on decorations, while the latter will focus on all items you might find in the bedroom. 

 

For its international expansion, Habitat aims to grow through franchise stores: not only in France, but also in Asia. That way, Habitat hopes to find its own path in this competitive business, after its former owner IKEA has 'borrowed' quite a few designs to sell as its own.

 

The complete article can be read in the Dutch version.

Questions or comments? Please feel free to contact the editors


Two possible locations left for Ikea in West Flanders

25/07/2017

Swedish furniture chain Ikea has identified two possible locations for a new store in West Flanders: the Ring Shopping Kortrijk Noord and Ter Biest in Wevelgem.

Another turnover growth for Beter Bed

14/07/2017

Beter Bed Holding’s second quarter turnover grew to 94.6 million euro, up 5.3 % compared to last year. Even if the Sängjätten acquisition is excluded, the company still posted nice growth numbers.

Danish designer brand Bolia opens store in Ghent

26/06/2017

A new Scandinavian design brand will venture into Belgium: Danish Bolia opened its first Belgian store on 22 June in a very special location: the “Wolweverskapel” (the wool weaver’s chapel) in the Kortedagsteeg in Gent. 

Apple and Ikea into augmented reality together

23/06/2017

Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.

Ikea wants to sell through third party online platforms

08/06/2017

Swedish furniture chain Ikea wants to launch a pilot program next year, which would bring the chain’s products to third-party web shops like Amazon or Alibaba.

Ikea jokes about other uses for its famous blue bag

02/06/2017

Ikea Dubai released a limited edition of its famous blue Frakta bag. This one includes instructions about how to use the bag in other ways.

Back to top