Habitat launches two now store concepts

Habitat launches two now store concepts

British design chain Habitat is to roll out two new store concepts and focus on international expansion. With these two moves, French-owned Habitat hopes to turn its back on two meagre decades.

Two new concepts and international expansion

The chain will launch Habitat Pure and Habitat Bedding in France: the former is focused on decorations, while the latter will focus on all items you might find in the bedroom. 

 

For its international expansion, Habitat aims to grow through franchise stores: not only in France, but also in Asia. That way, Habitat hopes to find its own path in this competitive business, after its former owner IKEA has 'borrowed' quite a few designs to sell as its own.

 

The complete article can be read in the Dutch version.

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