Fiscal year 2014 resulted in a strong turnover increase for IKEA Belgium. Particularly the kitchen department and the children's products have helped increase turnover quite a bit.
Two new stores
Ikea Belgium managed a 738 million euro turnover in its fiscal year 2014, a 4.4 % increase compared to the year before. Lower prices for a range of products contributed to the turnover increase.
13.2 million customers visited an IKEA in 2014, which means visitor levels have remained stable, but its website attracted an additional 24 % (up to 30.2 million), while its two official apps were downloaded some 800,000 times.
Ikea wants to expand its store in Arlon and add two more stores, one in Mons and another in Hasselt. Its store focus will shift to the bathroom and the bedroom in 2015 as a third of its product range in these two areas will be updated.