Come next October, British fashion retailer Topshop will have its own shop at Galeries Lafayette in Paris. This time it is a permanent shop, unlike its three week pop-up store in February.
Five times larger
The newest shop-in-shop will be much larger than the pop-up store, as Topshop will occupy 1880 square feet on Lafayette’s second floor, quintupling the size of its previous store and allowing room for the brand’s clothing, accessories and perfumes. The store's grand opening was planned in September, but had to be postponed due to construction works.
The Lafayette store follows earlier openings in French department store Printemps Hausmann and the French Californians boutique. Nevertheless, Topshop’s thirst for international expansion has not yet been quenched. Moving into De Bijenkorf marks its return to the Dutch market, alongside a German expansion thanks to a collaboration with Karstadt. Moreover, the United States will be welcoming some thirty-odd pop up stores.
The arrival of American investor Leonard Green led to the expansion beyond British borders, with the first store in Hong Kong and its first flagship store in Los Angeles earlier this year.