Tesco's virtual supermarket scores in subways | RetailDetail

Tesco's virtual supermarket scores in subways

Home plus, Tesco's South-Korean branch, has found an original way to take the number one position from E-mart. The brilliant idea: a virtual supermarket.

 

The virtual supermarket consists of real-life sized billboards that look like real supermarket shelves, where each product is displayed with a QR-code attached. Using this code, Koreans can immediately buy these items and have them delivered at home when they return from work. This way, busy Koreans make the best of their waiting time in subway stations – and they save themselves a trip to the 'real' supermarket. 

 

After the introduction of these virtual supermarkets, the number of Home plus's e-commerce users grew 76% and the total online turnover even 110%. Home plus is now – with a huge margin – the Korean market leader for online food sales.

 

 

{youtubejw}nJVoYsBym88{/youtubejw}

Home plus, Tesco's South-Korean branch, has found an original way to take the number one position from E-mart. The brilliant idea: a virtual supermarket.

 

The virtual supermarket consists of real-life sized billboards that look like real supermarket shelves, where each product is displayed with a QR-code attached. Using this code, Koreans can immediately buy these items and have them delivered at home when they return from work. This way, busy Koreans make the best of their waiting time in subway stations – and they save themselves a trip to the 'real' supermarket. 

 

After the introduction of these virtual supermarkets, the number of Home plus's e-commerce users grew 76% and the total online turnover even 110%. Home plus is now – with a huge margin – the Korean market leader for online food sales.

 

 

{youtubejw}nJVoYsBym88{/youtubejw}

Questions or comments? Please feel free to contact the editors


Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.