YogaClub is exporting its subscription-based activewear boxes beyond the US. The brand’s mission is to promote a healthy and active lifestyle by means of curated fitness outfits from top brands, sold at a 50% discount.
Yoga and meditation education
Los Angeles-based YogaClub is taking its unique ‘box formula’ abroad: UK customers now have access to the company’s yoga outfit boxes, which each include pieces from brands including Free People, Manduka, Onzie, Teeki, Varley and more. Two package options are available: a box sent monthly or a seasonal box delivered quarterly and which holds a three-piece outfit worth up to 50% off the regular retail prices.
YogaClub is taking its mission of promoting active lifestyle seriously: for each box sold, the company is providing yoga and meditation education to children of elementary school age. Outfits are furthermore curated closely based on customers’ preferences, which YogaClub explores by quizzing its customers on their favourite workouts, sizes, and style preferences.
With the launch of its subscription model in the UK, YogaClub is expanding its reach to customers and creating “a bigger platform to give”, says Scott Yamano, who co-founded the company in 2016. Later this month, Yogaclub will also expand to other EU countries as well as to Australia and New Zealand.