Unilever sells Bertolli to the Japanese | RetailDetail

Unilever sells Bertolli to the Japanese

Unilever sells Bertolli to the Japanese

Unilever has sold the North American activities of pasta sauce brands Ragu and Bertollito Mizkan from Japan, but it will still retain the Bertolli brand in Europe and Latin America.

New strategy

The sale of the brands in North America is apparently worth 2.15 billion dollars (1.6 billion euro) and is the next step in Unilever's strategy to focus on personal hygiene products, which carry larger margins, and on really big brands like Knorr.

 

It had already sold off several brands in North America and hopes to get rid of Slim-Fast as well. Alongside the sale of the sauce brands, which generate a yearly turnover of 440 million euro, Unilever also sold off several American production companies. The entire deal should be finalized by the end of June.

 

International expansion

Mizkan is a Japanese company founded 210 years ago with a focus on herbs, oils, cooking wines and similar products. It has been purchasing European and American brands since 2011 to expand its foreign reach.

 

"This transaction represents an important milestone in our global expansion strategy. We are confident that this transaction allows us to further achieve our objective of diversification and expansion of our international footprint", CEO Kazuhide Nakano said.

Questions or comments? Please feel free to contact the editors


Are Chinese prisoners working for H&M and C&A?

20/02/2018

British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He says he saw how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch

19/02/2018

French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza

19/02/2018

Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Zalando expands collaboration with German retailers

16/02/2018

Zalando has further expanded its collaboration with physical retailers in Germany. Shoe stores were already able to ship through Zalando and now clothes stores can too.

Kiabi opens largest Belgian store in Westland Shopping Center

15/02/2018

French clothing chain Kiabi will open its fifth Belgian store in the Westland Shopping Center in Anderlecht. This will become its largest Belgian store to date, spread across 1,800 sqm.

H&M warns for difficult 2018

15/02/2018

Swedish fashion group H&M warns that 2018 could be yet another difficult year for the company. It is working to improve online sales, but store turnover will most likely continue to drop.

Back to top