Tesco promises lowest price for A-brands and private labels

Tesco promises lowest price for A-brands and private labels

Tesco has introduced ‘Price Promise’, an automated price check that compares prices of A-brands, private labels and fresh produce with those of competitors Asda, Sainsbuy’s and Morrisons. If their prices are lower, customers at Tesco will get a coupon worth the difference, with a maximum of £10.

Also comparing private labels

Price Promise compares shopping baskets containing at least ten different items of which at least one item can be compared. A spokeswoman of Tesco explains that the item can be an A-brand also available at the competition, but it can also be a comparable private label product.

 

Price Promise works in shops - where it automatically gives the customer a coupon when he checks out - but also online: if a price difference shows up online, customers will receive a coupon via e-mail.

 

Unique and similar

Price Promise has to reinforce consumer trust in the pricing competitiveness of Tesco, which is why the system also takes special offers into account. "We are the first major retailer in the UK to compare our own prices against the branded and own label prices of our competitors and give customers an automatic coupon for the difference," said Chris Bush, UK managing director of Tesco.

 

The width of comparison, also including fresh produce, is definitely unique. The overall functioning of Price Promise however is fairly similar to Brand Match of Sainsbury’s. The fact that customers have to return to spend their coupons is another added advantage.

Questions or comments? Please feel free to contact the editors


Gucci investigated for tax avoidance

04/12/2017

The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong

01/12/2017

Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Benetton moves back to its roots

30/11/2017

Luciano Benetton, founder of the Italian fashion chain, will take back control at the age of 82. He wants to return his company to its former glory: “The decay is unbearable”, he announced in the La Repubblica paper.

Opinion: Why Delvaux needs Game of Thrones-inspired handbags

29/11/2017

Pop culture, fashion and luxury: they have gone hand in hand for ages, but their bond seems stronger than ever now. Why is Delvaux selling Game of Thrones handbags and how is Kim Kardashian helping the worldwide demand for luxury brands?

New CEO for Desigual's parent company

29/11/2017

Eurazeo, which owns fashion brands like Desigual and Moncler, appointed a new CEO. Starting 19 March 2018, Virginie Morgon will succeed Patrick Sayer. She has been part of the company’s board for ten years.

Brax takes control of Belgian clothing stores

28/11/2017

German Brax will take control of ten of its eighteen Belgian stores next year. Starting in 1995, the German clothing chain left management in the hands of fashion distributor ARW Retail.

Back to top