Supermarkets remove "Kies Bewust" logo on chicken meat | RetailDetail

Supermarkets remove "Kies Bewust" logo on chicken meat

Supermarkets remove "Kies Bewust" logo on chicken meat

The "Kies Bewust" logo will no longer appear on chicken meat in supermarket chains Dirk van den Broek and DekaMarkt after Wakker Dier pressure.

Wakker Dier does not believe the logo fits the bill as the product still does not meet certain demands. Only meat with one or more "Beter Leven" stars is good enough to get the sticker.

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