Superdirect.com relaunches through Asda | RetailDetail

Superdirect.com relaunches through Asda

Superdirect.com relaunches through Asda

Asda, Britain's second food retailer (trailing Tesco), will trial unmanned pick-up points in 2015 - a first in Great Britain among retailers. The Walmart subsidiary will use Superdirect.com-developed technology.

State-of-the-art Dutch technology

 

The unmanned units are a remarkable part of ASDA's ambitious plan to become a leading online retailer. The British retailer has mentioned the purchase of particular technology to create the first fully-automated pick-up points in the United Kingdom.

 

"The state of the art technology has been developed in Holland and sees online food and General Merchandise shopping orders delivered to stand-alone temperature controlled units where customers can collect their purchases at a time that is convenient to them", ASDA stated in a press release.

 

ASDA did not divulge the supplier, but Henk Niemansverdriet, who developed Superdirect.com's technology with Peter Pompen, confirmed ASDA is collaborating with them. "I cannot comment any further, but it is true we are an ASDA partner."

 

Expansion of pick-up points

 

Superdirect.com was declared bankrupt in June, only 9 months after it had launched. Several companies seemed to be interested in a purchase in August and it seems British ASDA has managed to buy the company. Sligro, which owned 37 % of Superdirect.com's shares, denies it is part of this British initiative.

 

Asda will not only trial unmanned units, but it will also expand its current number of pick-up points. Its store-focused pick-up points will expand from 400 to 600 and the stand-alone pick-up points will reach 200. The number of pick-up points destined for same-day deliveries will be boosted from 250 to 350.

 

Three new logistics centres

 

ASDA will close its ASDA Direct web shop in February 2015, which was focused on non-food products from books to garden items and household products. ASDA will move 80 % of that range of products to George.com, which will turn into a lifestyle web shop.

 

All those changes are part of a five-year plan ASDA launched last year in an attempt to become the leading online retailer in the United Kingdom. To enable all this logistically, ASDA will build three online logistics centres in the next few years.

Questions or comments? Please feel free to contact the editors


Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.