Starbucks now sells hamburgers

Starbucks now sells hamburgers

American Starbucks will move into the fast-food business through its subsidiary brand, La Boulange. It will open a store in Los Angeles which will sell food for the entire day.

Hamburgers, cocktails and beer

Purchased in 2012, Starbucks' La Boulange Bakery brand will open a Los Angeles restaurant with a considerably larger menu on 12 June. At the moment, La Boulange Bakery sells sandwiches, salads and omelettes, but it will add cocktails, beer, wine and burgers to draw in customers the whole day long.


Dinner will be served until 10 in the evening, whereas La Boulange Bakery used to close at 7 in the evening. To clearly stipulate the change, the LA restaurant will drop the Bakery suffix and simply be called La Boulange. If the pilot is successful, Starbucks will consider further expansion.


Move into the evening

It is no surprise that Starbucks took this step as it had already added an evening menu to Starbucks stores to get customers into the shop in the evening. At the moment, it mostly relies on people passing by in the morning to drink their coffee or at lunch-time, while other chains get part of their revenue in the evening as well.


Starbucks has had to intervene several times ever since it purchased La Boulange. It had altered the menu several times, which did not always please the regular customer, and was even forced to re-introduce a pastry it had previous deleted from the menu after a series of complaints.

Questions or comments? Please feel free to contact the editors


Lower turnover and new CEO for Geox

19/01/2018

Italian shoe brand Geox’ turnover dropped slightly in the past fiscal year. It also replaced former CEO Gregorio Borgo with Matteo Mascazzini, who came from Italian fashion brand Gucci.

Slower growth for Primark

18/01/2018

Irish fashion chain Primark has seen its first quarter turnover grow 7 % at level exchange rates and 9 % taking the fluctuations into account. Analysts however had expected faster growth.

Zalando's profit is slightly below expectations

17/01/2018

German fashion web shop Zalando has grown nearly a quarter in the past fiscal year and its company profit also nearly grew 5 %, although the latter was slightly below its own expectations.

Record turnover for Yoox Net-a-Porter in 2017

16/01/2018

Online retailer Yoox Net-a-Porter (YNAP) achieved a record turnover in 2017, surpassing two billion euro. That is a growth of more than 10 % compared to the year before, when it just missed that milestone.

Hugo Boss reaches growth targets for 2017

16/01/2018

German fashion brand Hugo Boss has managed to reach its targets for 2017, partially thanks to strong fourth quarter growth. For its full fiscal year, turnover grew 3 % (excluding exchange rate fluctuations).

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A, according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Back to top