Sligro wants to conquer Belgium | RetailDetail

Sligro wants to conquer Belgium

Sligro wants to conquer Belgium

The Dutch Sligro Food Group announced this morning, at the reveal of its 6-month results, it wants to cross the border into Belgium. It also has quite lofty ambitions: to become one of the three biggest food service companies.

First step: 2 stores

The first Belgian Sligro store should open its doors next year, most probably in Antwerp. Insiders have told RetailDetail that the negotiations for a 3,000 sqm location in the Scheldt city have nearly finished.

 

The company also has plans for a second Belgian store, but its location is currently still up in the air. The Belgian expansion will cost the company 30 million euro over the next 3 to 4 years, but Sligro expects to turn a profit in Belgium after 3 years.

 

It will combine self-service and delivery in Belgium and use its Dutch knowledge and infrastructure to benefit its Belgian operations. "Whenever possible, we want to use the central systems and back office we have in the Netherlands as it offers plenty of synergy options. We will open a small Belgian main office for the day-to-day business, specifically located where we will have our commercial activity", the group said in a press release.

 

Sligro's Dutch growth has been disappointing: in the first six months of 2015, the group's turnover grew 1.1 % to a total of 1.274 billion euro. Its main brand, Emté, had a 0.7 % like-for-like turnover growth, which was below the market average, but Sligro hopes to turn things around with a 3.0 launch. The Belgian expansion may be part of that strategy as well.

Questions or comments? Please feel free to contact the editors


Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.