Pepsi soon in Belgian hands? | RetailDetail

Pepsi soon in Belgian hands?

Pepsi soon in Belgian hands?

Belgian brewery group AB InBev has launched an offer to take over all shares of Corona-brewer Grupo Modelo not already owned by the group. In the meantime rumours keep spreading about AB InBev's interest in the drinks department of PepsiCo, now it has become clear Mondelēz (ex-Kraft) has developed a taste for the snacks department of PepsiCo.

15 billion euro for Corona

AB InBev, which currently owns half of Grupo Modelo, is offering 9.15 dollar per share of Modelo. The offer will expire on 31 May and values the takeover at 15 billion euro.

 

The Belgian group will have to sell all American activities of Grupo Modelo, as AB InBev is already market leader in the United States with Budweiser. AB InBev had to make this concession to the American competition watchdog, which had protested against the takeover because AB InBev already holds half of the American market.

 

This will still be more than enough for the world’s largest brewer, who will immediately play a crucial role in Mexico, an absolute growth market for beer, and who is expecting synergies worth a billion dollar from the get-go.

 

Next step: Pepsi & co?

In the meantime there is a lot of buzz involving a possible deal between AB InBev and PepsiCo. It is common knowledge both companies have been flirting for years. At the moment AB InBev handles the lion’s share of the distribution of PepsiCo outside of the United States and it also bottles for the American soft drinks giant. Soft drinks activities already represent a tenth of the company turnover.

 

As American billionaire Nelson Peltz, major shareholder of PepsiCo and of the company formerly known as Kraft, is pushing towards a merger between both - creating an absolute world leader in snacks - the soft drinks department would be only have a small part to play at the new group. A takeover by AB InBev might therefore be more appealing for that department.

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