Not even a month after the takeover of Heinz by Berkshire Hathaway and 3G Capital, brand new CEO Bernardo Hees has made huge changes in the management of the ketchup icon: eleven executives have to leave the company, among them the CEO of Heinz Europe.
Exit European CEO
Mid-February investment guru Warren Buffett announced the takeover of the world’s most famous brand of ketchup: Buffett’s investment company Berkshire Hathaway, together with Brazilian investment group 3G Capital, paid 28 billion euro for the company. 3G Capital, which owns important parts of AB InBev and Burger King, got daily operational control.
Immediately after the definitive and complete takeover on 7 June, Jorge Paulo Lemann, the “leader” of 3G Capital, appointed Bernardo Hees as new CEO of Heinz. Hees, former CEO of Burger King, took over from William Johnson, who had lead Heinz for fifteen years.
Hees in turn is now making some big changes in the management team: eleven executives are getting the boot. Among them the “president Europe”, Dave Woodward: he will be succeeded by Matt Hill, until now responsible for Heinz in Great Britain and Ireland.
Matt Hill is not the only one to get promoted internally. Apart from the operational director, brought in from America Latina Logistica, the new management team iscompletely comprised of people that have made their mark at the company.
“This announcement demonstrates the power and potential of meritocracy at work here at Heinz”, says Bernardo Hees. “As shown through today’s various internal promotions and appointments, the company is focused on rewarding and promoting the best and brightest talent in the organization to lead Heinz moving forward.”