Belgian bakery and restaurant chain Le Pain Quotidien is to launch an eCommerce initiative in Brussels after the summer. It will not only sell items online, but also deliver products at home.
Online in Brussels
"Right now, you cannot order anything online, but we want to make sure that people can order their lunch online and get it delivered at the office", managing director Carl Van Ransbeeck said: "You will be able to order and pay online and we will open a central office to handle the catering". The test will start in the inner city centre of Brussels.
Although it has not yet been decided how the company will deliver the products, it says it will not be using cars.