Italians launch beer spread

Italians launch beer spread

What happens when an Italian chocolate maker and a brewer meet? The first beer chocolate spread in the world! But Nutella does not have to worry: Birra Spalmabile is not meant for breakfast, but more of an aperitif or dessert option.

Dark and pale options

Everyone who visited Rome in the past summer, may have tasted it: 'Birra Spalmabile' or 'beer spread'. The idea came from chocolate maker Napoleone and the Alta Quota brewery, both from the Rome area. They have created a creamy, smooth cream with chocolate paste consistency and 40 % beer.

 

The 'beer chocolate spread' will hit the market in two versions, one with the darker Omid beer and the paler Greta beer from the brewery. The spread is apparently ideal as pre-dinner food (toast or with cheese), as cake or pie stuffing or as pancake garnish.

 

Not yet in Belgium

The beer spread is available in Italian specialty stores and is exported to Germany and Great Britain, at the Selfridges supermarket chain for example. It has been considered a success over there, as it is already "temporarily out of stock". Similar situations have arisen at specialty web shops.

 

It is unclear if and when the spread will come to Belgium and which supermarkets will add it to their product range, but knowing how Belgians love beer and chocolate...

Questions or comments? Please feel free to contact the editors


Record turnover for Yoox Net-a-Porter in 2017

16/01/2018

Online retailer Yoox Net-a-Porter (YNAP) achieved a record turnover in 2017, surpassing two billion euro. That is a growth of more than 10 % compared to the year before, when it just missed that milestone.

Hugo Boss reaches growth targets for 2017

16/01/2018

German fashion brand Hugo Boss managed to reach its targets for 2017, partially thanks to strong fourth quarter growth. For its full fiscal year, turnover grew 3 % if we ignore exchange rate fluctuations.

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Gucci opens restaurant and museum in Florence

12/01/2018

Fashion brand Gucci opened a museum and a restaurant for fifty people in Florence. Three-star chef Massimo Bottura will serve high-quality meals there.

 

Kering hands over control of Puma

12/01/2018

French luxury group Kering will get rid of 70 % of German sports brand Puma’s shares and wants to turn its attention to its luxury brands. Puma does not fit into that category.

Luxury group Richemont grows 7 percent

11/01/2018

French luxury group Richemont achieved a 7 % third quarter revenue increase. Unfortunately, exchange rate fluctuations eliminated nearly everything.

Back to top