ISIS chooses peaceful new name | RetailDetail

ISIS chooses peaceful new name

ISIS chooses peaceful new name

Belgian chocolate manufacturer ISIS has decided to change its name once again, not even 12 months after its previous name change. It will now be called Libeert, as a reference to its owner family.

Avoiding confusion

The chocolate manufacturer, founded in 1923, was called "Zwitsers-Italiaanse Specialiteiten" (Italo Suisse), but it switched to ISIS at the start of the year to have a more international sound.

 

To avoid any complication and any connection to the terrorist organization, ISIS, it has now changed once again. It did not revert back to Italo Suisse as it did not want to confuse people about its origin, but rather chose the name of the owners, Libeert.

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