ISIS chooses peaceful new name

ISIS chooses peaceful new name

Belgian chocolate manufacturer ISIS has decided to change its name once again, not even 12 months after its previous name change. It will now be called Libeert, as a reference to its owner family.

Avoiding confusion

The chocolate manufacturer, founded in 1923, was called "Zwitsers-Italiaanse Specialiteiten" (Italo Suisse), but it switched to ISIS at the start of the year to have a more international sound.

 

To avoid any complication and any connection to the terrorist organization, ISIS, it has now changed once again. It did not revert back to Italo Suisse as it did not want to confuse people about its origin, but rather chose the name of the owners, Libeert.

Questions or comments? Please feel free to contact the editors


Danish fashion platform Miinto is now also available in Belgium

21/11/2017

Danish fashion platform Miinto has launched in Belgium this week. Smaller fashion retailers can sell their products on the platform, combining their strength to withstand larger web shops.

Lubach: “Fair clothing is a matter of priorities”

15/11/2017

Ever since the Rana Plaza disaster, the clothing industry has clamoured for transparency in the clothing manufacturing branch, but Zondag met Lubach’s Arjen Lubach proved on Sunday that there is no actual transparency yet.

Fashion chain Canada Goose opens first European store

14/11/2017

Canadian fashion chain Canada Goose opened its first European store in London. The brand’s clothing has been in Europe for quite some time, but only at multi-brand stores up until now.

Desigual suffers turnover blow in first three quarters

14/11/2017

Spanish fashion chain Desigual suffered a blow in the first three quarters of 2017, with turnover  down more than 10 %. It mainly struggled in Europe, a region where it generates almost all of its turnover.

Two or three stripes on clothing are Adidas' property

13/11/2017

Swedish store chain H&M can no longer use parallel stripes on its (sports) clothing, because they resemble Adidas’ three stripes too much, according to a The Hague court.

Strong third quarter for Adidas

10/11/2017

Sports clothing manufacturer Adidas experienced a strong third quarter. Its growth was slower than in the previous quarter, but its operational profit exceeded analysts’ expectations.

Back to top