HelloFresh app now also available on Android | RetailDetail

HelloFresh app now also available on Android

HelloFresh app now also available on Android

Online meal box delivery service HelloFresh, responsible for millions of meals per month worldwide, has now also launched the Android version of its app. The iOS version has been around since August 2015.

For existing customers and possible new customers

"Our mobile platform expansion is an important step to continue our growth. Now, we can offer all smartphone users virtual access to a healthy way of life and how to cook delicious meals", HelloFresh Chief Technology Officer Nuno Simaria said.

 

HelloFresh wants to hit two targets with its app: to increase the loyalty of its current customers and to ignite a flame of interest with its non-customers, according to HelloFresh Netherlands and Belgium's Maartje Frederiks. "Our app is intended to show our users, in an easy and uncomplicated way, how much fun it is to cook with HelloFresh. It is also a very interesting app for those non-HelloFresh users, as they can view and prepare all of our recipes at home."

 

The group will not reveal how many people have downloaded and used the app over the past few months. "Ever since the HelloFresh app launched on iOS in August 2015, our numbers have steadily grown", the company said.

 

It is currently active in the United Kingdom, Germany, Austria, Belgium, the Netherlands, Australia and the United States. In November alone, it delivered 6.1 million meals worldwide. HelloFresh was founded in Berlin, in 2011 and its current investors are Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet and Vorwerk Direct Selling Ventures.

Questions or comments? Please feel free to contact the editors


3 Suisses bankrupt in Belgium

19/07/2018

The Belgian branch of 3 Suisses has been declared bankrupt, after the sales period started with a disastrous 30 % decline in turnover. Eleven jobs are under threat.

Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.