Heineken acquires half of American brewer | RetailDetail

Heineken acquires half of American brewer

Heineken acquires half of American brewer

Dutch beer brewer Heineken has acquired a 50 % stake in Lagunitas Brewing Company, the fifth largest 'craft brewer' in the United States. This is Heineken's attempt to take advantage of the ever-increasing craft beer market in the United States.

1 million hectoliters

Founded in 1993, Lagunitas has been part of the United States' fastest growing breweries since 2005. It currently has two production locations and is building a third. It should produce up to 1 million hectoliters by the end of the year.

 

The craft beers have been taking over the United States as sales grow 15 % every year and already represent 10 % of all beers sold in the country. That growth has drawn the attention of major breweries who feel it is a sound investment to acquire stakes in these American breweries. AB InBev and Belgian Duvel Moortgat have also acquired shares in similar American beer breweries.

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