Grand Marnier wants to team up with global player

Grand Marnier wants to team up with global player

French spirit merchant Marnier-Lapostolle, which owns Grand Marnier, wants to enter an alliance with a global player in the liquor market to speed up its expansion.

Wanted: one worldwide distributor

Marnier-Lapostolle has tasked Transaction R, a Rothschild subsidiary, to find a wealthy partner (preferably in the liquor market) to streamline and operate the worldwide Grand Marnier distribution process.

 

The Moët Hennesy (LVMH) group currently distributes the popular orange liquor, known for crêpe Suzette and Grand Cosmopolitan, in the United States and China. European and Indian distribution is in the hands of Diageo, while Africa and Latin America are handled by several independent distributors.

 

Plenty of interested parties

French group Marnier-Lapostolle has managed a 2013 turnover of 126.8 million euro, which makes it a small contender in the liquor market. Grand Marnier is its most well-known item, but it also commercializes Navan (only in Canada and the United States), Marnier (cognac), Cherry Marnier (cherry liquor) and Lapostolle (armagnac).

 

Several names pop up when it comes to possible investors or buyers: not only LVMH and Diageo are apparently interested, but French competitors Pernod-Ricard, American Brown-Forman, Italian Campari, Scottish William Grant, Japanese Suntory and Bermudan Bacardi-Martini are also in the mix.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller already opened a Swiss web shop in September 2016 and will now open a chain of physical stores there as well. The first one will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top