French chain La Pataterie opens first restaurant in Belgium

French chain La Pataterie opens first restaurant in Belgium

French restaurant chain La Pataterie has opened its first foreign store in Tournai, Belgium, earlier today.

"Symbolic milestone in our expansion"

La Pataterie has 173 French stores, servicing 4.7 million customers in the first half of 2013. The newest store, in Tournai, will be focusing on the qualities that made La Pataterie successful in France: generous portions and affordable prices (seven dishes costing no more than 7 euro), cosiness and quality food with the potato as main ingredient.

 

"Opening a store in Belgium is a new symbolic milestone in the international expansion of the chain, even though we are cautious and humble in the approach”, CEO Alexandre Maizoué stated. The menu, changing twice a year, will be slightly changed to accommodate local flavours.

 

"France remains a priority "

La Pataterie aims to have some 300 stores by 2017, but so far it is unclear how many restaurants will be opened in Belgium. “Our priority is to grow and anchor ourselves in the French market, but if all goes well, we can push on with the international expansion, with extraordinary perspectives in sight”, Maizoué said.

 

The first half of 2013 resulted in a 76.05 million euro turnover for La Pataterie, a 22 % growth compared to the same period in 2012. The turnover growth was created by 11 new restaurants, easily offsetting the lowered visitor frequency (-12 %).

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller already opened a Swiss web shop in September 2016 and will now open a chain of physical stores there as well. The first one will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top