First European Unilever tea bar opens in London

First European Unilever tea bar opens in London

Manufacturer Unilever has opened its first tea bar T2 in London, after it had purchased the Australian T2 in 2013. It will now expand the brand to Europe.

Large market for tea

Unilever wants to use the T2 store in London to get Brits to drink more tea again. Ever since Starbucks entered the United Kingdom, tea has lost a lot of ground to coffee. Unilever is already the world's largest tea seller, through its Lipton brand, but with T2 it hopes to attract customers who equally have no issue with paying more for coffee.

 

The market for luxury tea should annually grow 12 to 14 % according to Unilever. "We are seeing more and more interest in more exciting teas. This provides growth for Unilever in the most exciting growth segment of the tea market", Kevin Havelock (president of Unilever's refreshment business) told Reuters.

 

T2 was founded in Melbourne in 1996 and had 40 Australian stores, with a turnover of 57 million Australian dollars (40 million euro) when Unilever bought it last year. Unilever hopes to open a few more T2 stores in Great Britain, on the back of the London opening. After that, other countries could also be targeted. "We actually don't believe that there are any highly developed cities in the world that would not be a good environment for T2."

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top