First European Unilever tea bar opens in London

First European Unilever tea bar opens in London

Manufacturer Unilever has opened its first tea bar T2 in London, after it had purchased the Australian T2 in 2013. It will now expand the brand to Europe.

Large market for tea

Unilever wants to use the T2 store in London to get Brits to drink more tea again. Ever since Starbucks entered the United Kingdom, tea has lost a lot of ground to coffee. Unilever is already the world's largest tea seller, through its Lipton brand, but with T2 it hopes to attract customers who equally have no issue with paying more for coffee.

 

The market for luxury tea should annually grow 12 to 14 % according to Unilever. "We are seeing more and more interest in more exciting teas. This provides growth for Unilever in the most exciting growth segment of the tea market", Kevin Havelock (president of Unilever's refreshment business) told Reuters.

 

T2 was founded in Melbourne in 1996 and had 40 Australian stores, with a turnover of 57 million Australian dollars (40 million euro) when Unilever bought it last year. Unilever hopes to open a few more T2 stores in Great Britain, on the back of the London opening. After that, other countries could also be targeted. "We actually don't believe that there are any highly developed cities in the world that would not be a good environment for T2."

Questions or comments? Please feel free to contact the editors


Lubach: “Fair clothing is a matter of priorities”

15/11/2017

Ever since the Rana Plaza disaster, the clothing industry has clamoured for transparency in the clothing manufacturing branch, but Zondag met Lubach’s Arjen Lubach proved on Sunday that there is no actual transparency yet.

Fashion chain Canada Goose opens first European store

14/11/2017

Canadian fashion chain Canada Goose opened its first European store in London. The brand’s clothing has been in Europe for quite some time, but only at multi-brand stores up until now.

Desigual suffers turnover blow in first three quarters

14/11/2017

Spanish fashion chain Desigual suffered a blow in the first three quarters of 2017, with turnover  down more than 10 %. It mainly struggled in Europe, a region where it generates almost all of its turnover.

Two or three stripes on clothing are Adidas' property

13/11/2017

Swedish store chain H&M can no longer use parallel stripes on its (sports) clothing, because they resemble Adidas’ three stripes too much, according to a The Hague court.

Strong third quarter for Adidas

10/11/2017

Sports clothing manufacturer Adidas experienced a strong third quarter. Its growth was slower than in the previous quarter, but its operational profit exceeded analysts’ expectations.

Yoox Net-a-Porter grows but still failed to live up to expectations

09/11/2017

Online retailer Yoox Net-a-Porter’s third quarter like-for-like turnover grew 17.7 % to 481.8 million euro, which is not entirely what analysts had expected. Its growth slowed down in the United States and China in particular.

Back to top