Dunkin' Donuts wants to conquer the Benelux

Dunkin' Donuts wants to conquer the Benelux

American donut chain Dunkin' Donuts, which left the Netherlands more than 10 years ago, wants to attract franchisees in Belgium, the Netherlands, the UK and three other European countries

20 to 25 stores

In a few years' time, Dunkin' Donuts wants to have 20 to 25 stores in Dutch urban areas, but the first step is to open restaurants in Amsterdam and to go on from there. The Dutch stores should become part of a larger European growth of the American brand.

 

Up until 2000, Dunkin' Donuts was present in the Netherlands, but it then closed its five stores and production center after it could not find a new investor and had to deal with high costs. The American chain, backed by good results in other European countries, now seeks a comeback.

 

Currently, the chain sells donuts, coffee, bagels and muffins in nearly 11,000 stores in 33 countries. Its European activities are in Bulgaria, Germany, Russia and Spain, but through a series of webinars, it hopes to find franchisees in Belgium, Denmark, Finland, Austria, the United Kingdom and the Netherlands.

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top