Create your own hamburger at McDonald's

Create your own hamburger at McDonald's

McDonald's is running a pilot wherein customers can create their own hamburger in a move designed to compete with smaller chains that already offer this service, like Chipotle.

Choose more toppings

 

McDonald's is feeling the pressure from smaller chains that allow customers to tweak their order and to capitalize on that trend, the fast food chain has placed tablets in several of its American restaurants. On these tablets, customers can decide what they want their hamburger to be.

 

Some of the choices offered are 1 hamburger or 2, the type of bread and cheese and many other toppings. Once the choice has been made, customers will get a device that will alert them when their hamburger is ready.

 

In this new service, McDonald's has emphasized high quality products and hamburgers that are made from scratch once ordered. This is an attempt to distance itself from its extremely unhealthy image.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller aims to open a chain of physical stores in Switzerland, after having already opened a Swiss web shop in September 2016. The first physical store will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago, as it wants to focus on its food brands henceforth.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top