Create your own hamburger at McDonald's

Create your own hamburger at McDonald's

McDonald's is running a pilot wherein customers can create their own hamburger in a move designed to compete with smaller chains that already offer this service, like Chipotle.

Choose more toppings

 

McDonald's is feeling the pressure from smaller chains that allow customers to tweak their order and to capitalize on that trend, the fast food chain has placed tablets in several of its American restaurants. On these tablets, customers can decide what they want their hamburger to be.

 

Some of the choices offered are 1 hamburger or 2, the type of bread and cheese and many other toppings. Once the choice has been made, customers will get a device that will alert them when their hamburger is ready.

 

In this new service, McDonald's has emphasized high quality products and hamburgers that are made from scratch once ordered. This is an attempt to distance itself from its extremely unhealthy image.

Questions or comments? Please feel free to contact the editors


Gucci investigated for tax avoidance

04/12/2017

The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong

01/12/2017

Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Benetton moves back to its roots

30/11/2017

Luciano Benetton, founder of the Italian fashion chain, will take back control at the age of 82. He wants to return his company to its former glory: “The decay is unbearable”, he announced in the La Repubblica paper.

Opinion: Why Delvaux needs Game of Thrones-inspired handbags

29/11/2017

Pop culture, fashion and luxury: they have gone hand in hand for ages, but their bond seems stronger than ever now. Why is Delvaux selling Game of Thrones handbags and how is Kim Kardashian helping the worldwide demand for luxury brands?

New CEO for Desigual's parent company

29/11/2017

Eurazeo, which owns fashion brands like Desigual and Moncler, appointed a new CEO. Starting 19 March 2018, Virginie Morgon will succeed Patrick Sayer. She has been part of the company’s board for ten years.

Brax takes control of Belgian clothing stores

28/11/2017

German Brax will take control of ten of its eighteen Belgian stores next year. Starting in 1995, the German clothing chain left management in the hands of fashion distributor ARW Retail.

Back to top