Create your own hamburger at McDonald's | RetailDetail

Create your own hamburger at McDonald's

Create your own hamburger at McDonald's

McDonald's is running a pilot wherein customers can create their own hamburger in a move designed to compete with smaller chains that already offer this service, like Chipotle.

Choose more toppings

 

McDonald's is feeling the pressure from smaller chains that allow customers to tweak their order and to capitalize on that trend, the fast food chain has placed tablets in several of its American restaurants. On these tablets, customers can decide what they want their hamburger to be.

 

Some of the choices offered are 1 hamburger or 2, the type of bread and cheese and many other toppings. Once the choice has been made, customers will get a device that will alert them when their hamburger is ready.

 

In this new service, McDonald's has emphasized high quality products and hamburgers that are made from scratch once ordered. This is an attempt to distance itself from its extremely unhealthy image.

Questions or comments? Please feel free to contact the editors


Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss

03/05/2018

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.

France will impose recycling for unsold clothing in 2019

02/05/2018

The French government plans to impose a ban on the disposal or destruction of unsold clothing by fashion companies. The measure extends the rules already in place for food waste to the spillage of clothing.