Carrefour pulls plug on Carrefour Discount | RetailDetail

Carrefour pulls plug on Carrefour Discount

Carrefour pulls plug on Carrefour Discount

Carrefour will no longer attach the Carrefour Discount name to its discount product range from 2015 onward. CEO Georges Plassat wants to sever ties between the Carrefour logo and discount products.

Plassat does not like discount

Customers will still be able to purchase Carrefour Discount products, but the company wants to get rid of the idea that Carrefour is an inferior brand and that is why it will remove its own logo from the products.

 

"It obscures our image", CEO Georges Plassat said several months after his appointment. "The competition is not selling discount products under its own name, is it?" Former CEO Lars Olofsson, who resigned in 2012, created Carrefour Discount in 2009, but his successor had made it quite clear early on that the discount label would disappear.

 

Carrefour Discount products are not performing very well either, especially not in Carrefour's home market, France, where discounters are not as strong as in other countries. However, it does face a fierce price war with other hypermarket chains like E. Leclerc and Intermarché.

Questions or comments? Please feel free to contact the editors


Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.

Alibaba goes Turkish with stake in Trendyol

29/06/2018

Alibaba is the new strategic partner of Trendyol, one of the best-known e-commerce companies in Turkey. With this partnership, the Chinese retailgroup strengthens its presence in Europe.