French group of department stores Carrefour has opened its first Carrefour Bio-store. The shop of 170 m² is completely focused on biological vegetables, fruit, bread and groceries and is located on the Boulevard Diderot, near the Gare de Lyon in Paris.
Interior also sustainable
The assortment consists of more than 2000 products, from recognised biological brands as well as from Carrefour’s private label. Sustainability was also a key factor when it came to the interior: the store uses closed refrigerators and the lighting is done through LEDs.
Customers are also stimulated to buy in bulk, to reduce the amount of packaging, and to use linen shopping bags and recyclable bags. Carrefour says it also acquires its vegetables in the near vicinity of the store.
Casino and Auchan have similar 'bio'-stores, because of heightened interest for biological products with customers. According to l’Agence Bio sales of biological products have quadrupled in France over the past ten years to 4 billion euro. In the meantime farmland specifically reserved for biological growth is limited to 3.5% of total agricultural land.