Amazon prepares own sports clothing collection | RetailDetail

Amazon prepares own sports clothing collection

Amazon prepares own sports clothing collection

Amazon is allegedly planning its own collections of sports clothing, having contacted manufacturers working for chains like Gap and Uniqlo. These are currently only producing small numbers of clothing for testing purposes.

Early stages

Sources indicate Amazon’s plans are only in its early stages. The manufacturers indicate that they only have to manufacture “small numbers that serve as a trial” with no long-term contracts signed so far. Amazon did enlist several employees with experience in this field: it hired Kirsten K. Harris in January, who has worked for Nordstrom and Nike’s “activewear”.


If Amazon decides to make a move for sports clothing, it will compete with brands like Adidas, Nike and Under Armour. It would also be Amazon’s next major step after having introduced several private clothing labels. It definitely spells bad news for the other major sports brands, as they are already struggling: both Nike and Under Armour have already sent out alerts that their results will not be that spectacular in the next few quarters.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

France wants e-commerce tax


If the French government get their way, the Hexagon will soon introduce a tax on e-commerce. Products would become 1 to 2 % more expensive, depending on the distance of the last delivery.

Online supermarket throws in the towel


The Belgian Louis Delhaize Group has decided to terminate its online supermarket The company was started in 2013, but never even came near reaching the break-even point.

Microsoft builds competitor for Amazon Go


Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

LVMH's Bernard Arnault invests in refurbished phones


BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Belgian FNG Group wants speedy flotation in Brussels


Belgian fashion group FNG hopes it can enter the Brussels stock exchange as early as next month, in order to secure a lot of new investments for the further expansion of its Brantano chain.

Karstadt aims to reinvent department stores in Berlin


German department store chain Karstadt is to open two stores in Berlin, that aim to reinvent themselves as a "networked marketplace". It will be the first new Karstadt department stores in the German capital for thirty years.