Aldi founder Karl Albrecht (94) passed away | RetailDetail

Aldi founder Karl Albrecht (94) passed away

Aldi founder Karl Albrecht (94) passed away

A living legend until the end, that is what Karl Albrecht was. Aldi's co-founder passed away last Wednesday at the age of 94, surviving his brother Theo by 4 years.

No Lidl without Aldi

It is a well-known fact that the Albrecht brothers had divided their turf geographically, in order to avoid any collisions and because they, or so the story goes, differed in business approach. Theo took control of Aldi Nord from 1961, while Karl Albrecht developed Aldi discount in southern Germany.

 

His Aldi Süd has always been vibrant than Aldi Nord, adding products, brands and services at a more rapid pace. Aldi Nord kept focusing on hard discount, with a limited array of some 600 to 800 products and a consistently simple and cost-efficient work ethic, while Aldi Süd took more liberties. However, it did not lose track of cutting costs wherever it could.

 

Aldi Süd has always gradually adapted the discount formula to changes in society which impacted client behaviour and without Aldi Süd, there would have been no Lidl. The adaptable Aldi Süd inspired German entrepreneur Dieter Schwarz to develop Lidl in 1973.


No mention of passing on Aldi Süd website

Karl Albrecht led Aldi Süd until 1994, when he passed the torch at the age of 74. He remained chairman of the board for another 8 years and then withdrew from the company entirely.

 

Remarkably, Aldi Süd's website made no mention of its founder's passing. According to German Lebensmittel Zeitung, Aldi Süd's main office in Mülheim has released an official statement; "Karl Albrecht never wanted any public attention and always diverted any praise given to his employees", the statement said.

 

That is why it is not an issue that his passing last Wednesday and his funeral yesterday were not mentioned on the company's website. Karl would not have wanted it any other way.

Questions or comments? Please feel free to contact the editors


Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.

Alibaba goes Turkish with stake in Trendyol

29/06/2018

Alibaba is the new strategic partner of Trendyol, one of the best-known e-commerce companies in Turkey. With this partnership, the Chinese retailgroup strengthens its presence in Europe.