After home base Germany and the Netherlands, France is the third country where Zalando opens its platform for third party retailers. The site will work together with French integrator Neteven, that also wants to extend the partnership with Zalando to Italy.
“Marketplace management solutions”
Neteven is a provider of “marketplace management solutions”. It offers (online) retailers the possibility to sell their products via, among others, Amazon, eBay, Cdiscount and La Redoute. Zalando.fr will be the next website to offer that service, says French website Journal Du Net.
Zalando supposedly chose Neteven because that way it can profit from the existing portfolio of the French integrator, who “handles” over 80 million European consumers. According to Journal Du Net the cooperation between Zalando and Neteven will soon extend into Italy.
The cooperation between Zalando and Neteven goes beyond an ordinary commercial and technical deal: Zalando is imposing service and quality criteria on the new customers: Neteven has comprised some specifications for sellers who want to sell their goods via Zalando.
The specifications will contain all guidelines about necessary image quality, communication with the customer, the size of the invoice, and so forth. The intention is clear: the consumer should not see the difference products sold by Zalando and sold by third parties via Zalando.fr.