Online retailer Zalando has added a new feature to its German app, which allows users to browse through the site's catalog using photographs. Based on the image, it will use similar products.
More search options
The app should be very easy to use, according to Zalando: take a picture with the app and it will browse through the database to find similar products which customers can then immediately order.
"We are continuously looking for new technological advances and innovative solutions to support our more than 13.5 million European customers when they shop online at Zalando. We do that by giving them more search options", Carsten Ernst, iOS product manager at Zalando, said.
The pilot is currently only available in Germany and on the iOS platform. Once the test has finished, it will be expanded to other countries with an Android version planned later on.