Westwing net turnover nearly tripled | RetailDetail

Westwing net turnover nearly tripled

Westwing net turnover nearly tripled

Online home store Westwing has nearly tripled its 2012 turnover in 2013, with the German company’s turnover reaching 110 million euro for the full fiscal year.

Returning customers

2012 was Westwing’s first full year and resulted in a 41 million euro net turnover, which means that the 110 million euro net turnover in 2013 is nearly three times as high - and just a bit higher than what its large competitor, Home24, managed. A large part of the turnover was created through repeat customers, as 75 % of all purchases were through its regular customers.

 

“With these results we have become the leading international eCommerce retailer in home & living outside the US”, founder and CEO Stefan Smalla stated. 1.2 million orders were handled – with 34 % through mobile devices and with 2.8 million products sold.

 

Investments in logistics

Westwing has also managed to double its number of members in 2013, to 12 million users. That is not entirely illogical, as only members can purchase items. These members get discounts on a small and temporary array of products, a system Vente-Privée also uses for example.

 

The company has invested a lot in logistics to make sure it can keep up with demand, with 6 logistics centres in total: 4 in Europe, 1 in Russia and 1 in Brazil. “This year, we will further step up our efforts to make the Westwing customer experience world-class by heavily investing into our logistics network and technology platform,” Smalla said.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.