Google has announced that web shops will be able to advertise directly on YouTube videos soon, through a direct link between the products shown and the web shop's product page itself.
More mobile ads
Google's system mainly targets videos that do unboxings, reviews and how-to videos. If there is such an ad in one of those videos, a small icon will appear at the top and if the viewer clicks that, he will get related web shop links for that particular product. The advertiser will only pay once a user actually clicks the ad.
YouTube will also introduce new mobile ads: from now on, advertisers will be able to promote their own app on YouTube's mobile version and also with YouTube Gaming, its newest app focusing entirely on gaming.
Lastly, Google has also launched Customer Match, which uses Google Search, YouTube and Gmail to give advertisers better access to their existing customer base.