Online retailer Vente-exclusive.com, market leader when it comes to exclusive member sales in the Benelux, has entered an alliance with Europe's market leader, vente-privee.com. The Belgian company is now largely owned by its bigger French competitor.
Larger product range and international growth
Vente-privee now controls 50.1 % of the Belgian company, with the remaining 49.9 % belonging to the Belgian shareholders of Vente-exclusive. Despite Vente-privee's majority, Vente-exclusive will be able to operate autonomously: the goal is to expand its product range and break through even further internationally. Vente-privee's advantage is that this deal broadens its reach in Northern Europe.
"It is a unique experience and an honor to collaborate with this industry's pioneer", Vente-exclusive.com's founders Stefan Tournoy and Léon Seynave said. "An alliance with Europe's market leader is unique and allows us to speed up our growth by adding new product ranges to our web shop. We will be able to present our members with an increasing number of brands, based on the same customer-focused service our members have received since the beginning."