The Belgian app Take Eat Easy, which allows customers to get restaurant meals delivered at home by bike couriers, wants to mimic its conquest of Brussels and Paris in the rest of Europe. It can do so with the help of several million euros in investments.
20 % growth per month
Take Eat Easy, launched in 2013 in Brussels, moved to Paris at the end of 2014. Inhabitants of either capital can use the app or website to order restaurant meals in a 3 kilometer range around their house and get those delivered at home.
A bike courier will then bring the meal at the desired time. The customer can track its order in real-time thanks to the app: from the restaurant all the way to his home.
Take Eat Easy currently employs some 350 bike couriers in Brussels and Paris, collaborating with 100 restaurants in Brussels and more than 150 restaurants in Paris. They pay Take Eat Easy a 30 % commission on the order and a 3.5 euro delivery charge.
One of the four co-founders, Karim Slaoui, says the formula is gaining traction. He told business paper L'Echo: "We have grown tenfold in a year's time and ever since September, we have grown - on average - more than 20 % per month."
6 million euro investment
It surfaced mid-April that Rocket Internet (from Zalando fame), DN Capital and Piton Capital had invested 6 million euro in the company from Brussels.
"We do not intend to stick to Brussels and Paris, as that was never our intention", Karim Slaoui confirmed. "We are currently interested in the entire European market. There are interesting metropolitan cities like Berlin, London or Madrid. Munich, Hamburg, Cologne or Dusseldorf are also interesting areas in Germany. One of the things we have to investigate is whether our model can also work in smaller cities."