Take Eat Easy has plans for Madrid, Berlin and London | RetailDetail

Take Eat Easy has plans for Madrid, Berlin and London

Take Eat Easy has plans for Madrid, Berlin and London

The Belgian app Take Eat Easy, which allows customers to get restaurant meals delivered at home by bike couriers, wants to mimic its conquest of Brussels and Paris in the rest of Europe. It can do so with the help of several million euros in investments.

20 % growth per month

Take Eat Easy, launched in 2013 in Brussels, moved to Paris at the end of 2014. Inhabitants of either capital can use the app or website to order restaurant meals in a 3 kilometer range around their house and get those delivered at home.

 

A bike courier will then bring the meal at the desired time. The customer can track its order in real-time thanks to the app: from the restaurant all the way to his home.

 

Take Eat Easy currently employs some 350 bike couriers in Brussels and Paris, collaborating with 100 restaurants in Brussels and more than 150 restaurants in Paris. They pay Take Eat Easy a 30 % commission on the order and a 3.5 euro delivery charge.

 

One of the four co-founders, Karim Slaoui, says the formula is gaining traction. He told business paper L'Echo: "We have grown tenfold in a year's time and ever since September, we have grown - on average - more than 20 % per month."

 

6 million euro investment

It surfaced mid-April that Rocket Internet (from Zalando fame), DN Capital and Piton Capital had invested 6 million euro in the company from Brussels.

 

"We do not intend to stick to Brussels and Paris, as that was never our intention", Karim Slaoui confirmed. "We are currently interested in the entire European market. There are interesting metropolitan cities like Berlin, London or Madrid. Munich, Hamburg, Cologne or Dusseldorf are also interesting areas in Germany. One of the things we have to investigate is whether our model can also work in smaller cities."

Questions or comments? Please feel free to contact the editors


Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.

Amazon and Monoprix will collaborate

27/03/2018

Amazon will make a huge leap forward in France, thanks to a new collaboration with the French chain Monoprix. A large section of the latter’s product range will soon become available to Amazon Prime Now subscribers.