Starbucks won't let its smartphone users wait | RetailDetail

Starbucks won't let its smartphone users wait

Starbucks won't let its smartphone users wait

Coffee chain Starbucks is working on a new tool to allow customers to order beforehand, either from the line or - even better - from anywhere on their way to the nearest store.

5 million mobile transactions per week

Chief digital officer Adam Brotman hopes the new smartphone app will be tested in several American stores this year, in order to shorten waiting times and speed up delivery.  “It’s something our customers have asked for. We’re not revealing a lot of details about it now.” The chain's new iPhone app, available 19 March, will enable customers to tip their barista and add a 'shake-to-pay' feature.

 

Brotman has said that Starbucks currently gets some 5 million mobile transactions per week, which means that 11 % of all payments in American stores are made through smartphone or tablet, but he made it clear he wants to double that number this year.

 

Howard Schultz in control

The Seattle giant means business with its digital plans, a fact illustrated by the fact that CEO Howard Schultz passed control over the day-to-day operations to his COO Troy Alstead last month. The CEO will personally oversee the "next-generation retail, digital and mobile payments, the company’s loyalty program and electronic commerce".

 

Howard Schultz is "working directly on all of the mobile plans and vision we are putting together. He’s very involved", Brotman stated.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.